INTRODUCTION

Hi everyone, Welcome to my case study based on the Social Community : HabboHotel.

With the advent of the internet and computer mediated communications (CMC) the world has become a global village. This case study will look at the interactive virtual community HabboHotel. In our tutorials we have identified groups of interest as one of the major entities of a virtual community. Therefore, this case study will also look at whether it is necessary to have groups of interest among the target audience to make this interactive online environment a virtual community.